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China's new culture of cool [Electronic resource] understanding the world's fastest-growing market LiAnne Yu, Cynthia Chan, Christopher Ireland.
- 作者： Yu, LiAnne
- 其他作者：
- 出版： Berkeley, Calif. : New Riders c2007.
- 叢書名： Voices that matter
- 主題： Consumers--China , Business enterprises, Foreign--China , Investments, Foreign--China , Popular culture--China , China--Commerce , China--Economic conditions--2000- , China--Social conditions--2000-
- ISBN： 0321453441 、 0321491068
- URL：
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- 一般註：Title from e-book title screen (viewed July 24, 2007) 96年度中區共購共享電子書
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讀者標籤：
- 系統號： 000198761 | 機讀編目格式
館藏資訊
Gloriously illustrated, thoughtfully researched report on trends in China's emerging "cool" consumer market. bull; Full of valuable insights into market trends and trendsetters to help businesses successfully market and sell to China's emerging consumer classes. bull; This full-colour guide focuses on four key areas of the modern Chinese consumer lifestyle: food, fashion, home life, and mobility. bull; The authors, all from Cheskin, bring a wealth of professional experience to their subject.
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