International business scholarship [electornic resources] AIB fellows on the first 50 years and beyond edited by Jean J. Boddewyn.
- 其他作者：
- 出版： Bingley, U.K. : Emerald 2008.
- 叢書名： Research in global strategic management ,v. 14
- 主題： Business & Economics--International , International business , International business enterprises
- ISBN： 9781849505505
- URL：
Connect to Emerald resource
- 一般註：Includes indexes 99年度中區共購共享電子書 Introduction / Jean J. Boddewyn -- history of the AIB fellows : 1975-2008 / Jean J. Boddewyn -- International business history : an AIB tradition / Mira Wilkins -- International business and finance scholarship/ Raj Aggarwal -- Reassesing global marketing strategy / Susan P. Douglas and C. Samuel Craig -- Internalization theory and its impact on thefield of international business / Alan M. Rugman and Alain Verbeke -- The internationalization of multinationals / Yair Aharoni and Ravi Ramamurti -- Obstacles to globalization : a research agenda / Jack Behrman -- Rigor in international business research : a review and methodological recommendations / S. Tamer Cavusgil, Z. Seyda Delignoul and David A.Griffith -- New directions in international-business research : a personal viewpoint / John Dunning -- Global sourcing strategy and performance : a fit versus balance perspective / MasaakiKotabe, Janet Y. Murrayand Michael J. Mol -- A historical examination of the evolution of international advertising standardization/adaptation thought / John K. Ryans Jr., David Griffith and Subhash Jain -- Creating insight : the imperative for research in international business / John Stopford -- Simulation as virtual reality in international-business education / Hans Thorelli -- International-business scholarship : contributing to a broader definition of success / Nancy Adler -- Interorganizational cooperation and our manifest destiny : an evolutionary perspective / Farok J. Contractor -- The development of international-management knowledge in the German-speaking countries / Klaus Macharzina -- The race between the forces leading to a first or last global civilization / Howard V. Perlmutter
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讀者標籤：
- 系統號： 000218920 | 機讀編目格式
館藏資訊
The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.
摘要註
The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. Most of its 60 members have contributed to this edited volume as authors, co-authors and reviewers, including such noteworthy scholars as John Dunning, Alan Rugman and Yair Aharoni, among many others.Its chapters examine aspects of the growth of the field, evaluate our present state of knowledge and outline future lines of research. They cover the growth of several functional areas (marketing, advertising, finance, etc.), review problems of methodological rigor in IB research, trace the history and evolution of IB studies and their likely future trajectories, raise ethical and moral issues about IB practices and evaluate the impact of major theories on IB studies. A couple of chapters cover the history of international business and of the AIB Fellows Group. Altogether, this book providesa benchmark of where IB knowledge stands today and will grow in coming years