資料來源:
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New product development for Dummies [electronic resources] / Robin Karol, Beebe Nelson.
- 作者: Karol, Robin
- 其他作者:
- 出版: Hoboken, NJ : Wiley Publishing, Inc. 2007.
- 叢書名: For Dummies
- 主題: New products
- 版本:1st ed.
- ISBN: 0470117702 (pbk.) 、 9780470117705 (pbk.) 、 9780470175095 (electronic bk.)
- URL:
Connect to L&B for Dummies resource
- 一般註:100-101年度中區共購共享學術電子書
-
讀者標籤:
- 系統號: 000234762 | 機讀編目格式
館藏資訊
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist
資料來源:
三民書局
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