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Public relations for Dummies [electronic resources] / Eric Yaverbaum, Robert Bly, Ilise Benun.
- 作者: Yaverbaum, Eric
- 其他作者:
- 出版: Hoboken, NJ : Wiley Publishing, Inc. 2006.
- 叢書名: For Dummies
- 主題: Marketing , Public relations
- 版本:2nd ed.
- ISBN: 0471772720 (pbk.) 、 9780470056509 (electronic bk.) 、 9780471772729 (pbk.)
- URL:
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- 一般註:100-101年度中區共購共享學術電子書
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讀者標籤:
- 系統號: 000234763 | 機讀編目格式
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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to g
資料來源:
三民書局
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