Behavioral economics for tourism [electronic resource] : perspectives on business and policy in the travel industry / Milena S. Nikolova.
- 作者： Nikolova, Milena S., author.
- 其他題名：
- Perspectives in behavioral economics and the economics of behavior.
- 出版： Amsterdam : Academic Press 2021.
- 叢書名： Perspectives in behavioral economics and the economics of behavior
- 主題： Tourism. , Economics--Psychological aspects. , Electronic books.
- ISBN： 9780128138120 (electronic bk.) 、 9780128138083
- URL：
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- 一般註：Includes bibliographical references and index. 111年度臺灣學術電子書暨資料庫聯盟採購
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讀者標籤：
- 系統號： 000299544 | 機讀編目格式
館藏資訊
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism
摘要註
"Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism"--