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Marketing public health = strategies to promote social change / Michael Siegel, Lynne Doner.

  • 作者： Siegel, Michael M.D.
  • 其他作者：
  • 出版： Gaithersburg, Md : Aspen Publishers 1998.
  • 主題： Public health--Marketing
  • ISBN： 0834210711 (bound): NT2000
  • 一般註：Includes bibliographical references (p. 504-505) and index
  • 讀者標籤：
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  • 引用連結：
  • 系統號： 000102400 | 機讀編目格式

館藏資訊

This book explores two aspects of public health marketing. Section 1 details the marketing challenges that the industry of public health faces. Section 2 outlines the steps involved in planning a specific public health campaign. In the era of managed care both aspects of marketing are crucial to the survival of public health. This book is a must for public health practitioners & students.

資料來源： Google Book
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